Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
809AB2
RGB
128, 154, 178
HSL
209, 25%, 60%
HSB
209, 28%, 70%
CMYK
28, 13, 0, 30
LAB
62, -5, -16
LCH
62, 17, 252
OKLCH
0.67, 0.05, 246
XYZ
28, 31, 47
LUV
62, -14, -23
HWB
209, 50%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.