Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
809CB1
RGB
128, 156, 177
HSL
206, 24%, 60%
HSB
206, 28%, 69%
CMYK
28, 12, 0, 31
LAB
63, -6, -14
LCH
63, 16, 246
OKLCH
0.68, 0.04, 241
XYZ
29, 32, 46
LUV
63, -15, -20
HWB
206, 50%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.