Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80ACE2
RGB
128, 172, 226
HSL
213, 63%, 69%
HSB
213, 43%, 89%
CMYK
43, 24, 0, 11
LAB
69, -5, -32
LCH
69, 33, 262
OKLCH
0.73, 0.09, 254
XYZ
37, 40, 78
LUV
69, -22, -50
HWB
213, 50%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.