Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80AEED
RGB
128, 174, 237
HSL
215, 75%, 72%
HSB
215, 46%, 93%
CMYK
46, 27, 0, 7
LAB
70, -3, -37
LCH
70, 37, 265
OKLCH
0.74, 0.10, 256
XYZ
39, 41, 86
LUV
70, -23, -58
HWB
215, 50%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.