Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80B1FF
RGB
128, 177, 255
HSL
217, 100%, 75%
HSB
217, 50%, 100%
CMYK
50, 31, 0, 0
LAB
71, -1, -44
LCH
71, 44, 269
OKLCH
0.76, 0.12, 259
XYZ
43, 43, 101
LUV
71, -24, -71
HWB
217, 50%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.