Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80B4CC
RGB
128, 180, 204
HSL
199, 43%, 65%
HSB
199, 37%, 80%
CMYK
37, 12, 0, 20
LAB
70, -13, -18
LCH
70, 22, 234
OKLCH
0.74, 0.06, 228
XYZ
36, 42, 63
LUV
70, -25, -25
HWB
199, 50%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.