Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80B4DD
RGB
128, 180, 221
HSL
206, 58%, 68%
HSB
206, 42%, 87%
CMYK
42, 19, 0, 13
LAB
71, -10, -26
LCH
71, 28, 250
OKLCH
0.75, 0.08, 243
XYZ
38, 42, 75
LUV
71, -25, -40
HWB
206, 50%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.