Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80B5CD
RGB
128, 181, 205
HSL
199, 44%, 65%
HSB
199, 38%, 80%
CMYK
38, 12, 0, 20
LAB
71, -13, -18
LCH
71, 23, 233
OKLCH
0.74, 0.07, 228
XYZ
36, 42, 64
LUV
71, -26, -26
HWB
199, 50%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.