Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80B5EB
RGB
128, 181, 235
HSL
210, 73%, 71%
HSB
210, 46%, 92%
CMYK
46, 23, 0, 8
LAB
72, -7, -33
LCH
72, 34, 258
OKLCH
0.76, 0.10, 250
XYZ
40, 44, 85
LUV
72, -26, -51
HWB
210, 50%, 8%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.