Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80B9FA
RGB
128, 185, 250
HSL
212, 92%, 74%
HSB
212, 49%, 98%
CMYK
49, 26, 0, 2
LAB
73, -6, -39
LCH
73, 39, 261
OKLCH
0.77, 0.11, 252
XYZ
44, 46, 97
LUV
73, -27, -61
HWB
212, 50%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.