Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80BBC5
RGB
128, 187, 197
HSL
189, 37%, 64%
HSB
189, 35%, 77%
CMYK
35, 5, 0, 23
LAB
72, -18, -11
LCH
72, 21, 213
OKLCH
0.76, 0.06, 209
XYZ
37, 44, 59
LUV
72, -28, -14
HWB
189, 50%, 23%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.