Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80BBD9
RGB
128, 187, 217
HSL
200, 54%, 68%
HSB
200, 41%, 85%
CMYK
41, 14, 0, 15
LAB
73, -14, -22
LCH
73, 26, 237
OKLCH
0.76, 0.07, 231
XYZ
39, 45, 72
LUV
73, -28, -31
HWB
200, 50%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.