Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80BCD6
RGB
128, 188, 214
HSL
198, 51%, 67%
HSB
198, 40%, 84%
CMYK
40, 12, 0, 16
LAB
73, -15, -20
LCH
73, 25, 232
OKLCH
0.76, 0.07, 227
XYZ
39, 45, 70
LUV
73, -29, -28
HWB
198, 50%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.