Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80BDCA
RGB
128, 189, 202
HSL
191, 41%, 65%
HSB
191, 37%, 79%
CMYK
37, 6, 0, 21
LAB
73, -18, -13
LCH
73, 22, 216
OKLCH
0.76, 0.07, 212
XYZ
38, 45, 63
LUV
73, -29, -17
HWB
191, 50%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.