Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80C2D2
RGB
128, 194, 210
HSL
192, 48%, 66%
HSB
192, 39%, 82%
CMYK
39, 8, 0, 18
LAB
74, -19, -15
LCH
74, 24, 219
OKLCH
0.78, 0.07, 215
XYZ
40, 48, 68
LUV
74, -31, -20
HWB
192, 50%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.