Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80CDF4
RGB
128, 205, 244
HSL
200, 84%, 73%
HSB
200, 48%, 96%
CMYK
48, 16, 0, 4
LAB
78, -17, -27
LCH
78, 32, 238
OKLCH
0.81, 0.09, 232
XYZ
47, 55, 94
LUV
78, -35, -40
HWB
200, 50%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.