Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
80D6FC
RGB
128, 214, 252
HSL
198, 95%, 75%
HSB
198, 49%, 99%
CMYK
49, 15, 0, 1
LAB
81, -20, -27
LCH
81, 33, 234
OKLCH
0.84, 0.10, 228
XYZ
51, 60, 101
LUV
81, -38, -40
HWB
198, 50%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.