Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
812908
RGB
129, 41, 8
HSL
16, 88%, 27%
HSB
16, 94%, 51%
CMYK
0, 68, 94, 49
LAB
31, 38, 40
LCH
31, 55, 47
OKLCH
0.41, 0.13, 38
XYZ
10, 6, 1
LUV
31, 69, 24
HWB
16, 3%, 49%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.