Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
813009
RGB
129, 48, 9
HSL
20, 87%, 27%
HSB
20, 93%, 51%
CMYK
0, 63, 93, 49
LAB
32, 34, 40
LCH
32, 53, 49
OKLCH
0.42, 0.12, 42
XYZ
10, 7, 1
LUV
32, 64, 26
HWB
20, 4%, 49%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.