Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8196B3
RGB
129, 150, 179
HSL
215, 25%, 60%
HSB
215, 28%, 70%
CMYK
28, 16, 0, 30
LAB
61, -3, -18
LCH
61, 18, 262
OKLCH
0.67, 0.05, 257
XYZ
28, 30, 47
LUV
61, -12, -26
HWB
215, 51%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.