Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
8196B8
RGB
129, 150, 184
HSL
217, 28%, 61%
HSB
217, 30%, 72%
CMYK
30, 18, 0, 28
LAB
61, -2, -20
LCH
61, 20, 265
OKLCH
0.67, 0.06, 260
XYZ
29, 30, 50
LUV
61, -12, -31
HWB
217, 51%, 28%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.