Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
81AEDF
RGB
129, 174, 223
HSL
211, 59%, 69%
HSB
211, 42%, 87%
CMYK
42, 22, 0, 13
LAB
69, -6, -30
LCH
69, 31, 259
OKLCH
0.74, 0.09, 251
XYZ
38, 40, 76
LUV
69, -23, -46
HWB
211, 51%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.