Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
81AFF5
RGB
129, 175, 245
HSL
216, 85%, 73%
HSB
216, 47%, 96%
CMYK
47, 29, 0, 4
LAB
70, -2, -40
LCH
70, 40, 268
OKLCH
0.75, 0.11, 259
XYZ
41, 42, 92
LUV
70, -23, -64
HWB
216, 51%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.