Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
81B4FA
RGB
129, 180, 250
HSL
215, 92%, 74%
HSB
215, 48%, 98%
CMYK
48, 28, 0, 2
LAB
72, -3, -41
LCH
72, 41, 266
OKLCH
0.76, 0.11, 256
XYZ
43, 44, 97
LUV
72, -25, -64
HWB
215, 51%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.