Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
81BBCB
RGB
129, 187, 203
HSL
193, 42%, 65%
HSB
193, 36%, 80%
CMYK
36, 8, 0, 20
LAB
72, -16, -14
LCH
72, 22, 221
OKLCH
0.76, 0.06, 217
XYZ
38, 45, 63
LUV
72, -28, -19
HWB
193, 51%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.