Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
81BBD0
RGB
129, 187, 208
HSL
196, 46%, 66%
HSB
196, 38%, 82%
CMYK
38, 10, 0, 18
LAB
72, -16, -17
LCH
72, 23, 227
OKLCH
0.76, 0.07, 223
XYZ
38, 45, 66
LUV
72, -28, -23
HWB
196, 51%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.