Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
81BBF2
RGB
129, 187, 242
HSL
209, 81%, 73%
HSB
209, 47%, 95%
CMYK
47, 23, 0, 5
LAB
73, -8, -34
LCH
73, 35, 256
OKLCH
0.77, 0.10, 248
XYZ
43, 47, 91
LUV
73, -28, -52
HWB
209, 51%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.