Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
81BBF7
RGB
129, 187, 247
HSL
211, 88%, 74%
HSB
211, 48%, 97%
CMYK
48, 24, 0, 3
LAB
74, -7, -36
LCH
74, 37, 259
OKLCH
0.78, 0.11, 250
XYZ
44, 47, 95
LUV
74, -28, -56
HWB
211, 51%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.