Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
81BFCF
RGB
129, 191, 207
HSL
192, 45%, 66%
HSB
192, 38%, 81%
CMYK
38, 8, 0, 19
LAB
74, -18, -15
LCH
74, 23, 220
OKLCH
0.77, 0.07, 216
XYZ
39, 46, 66
LUV
74, -30, -20
HWB
192, 51%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.