Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
81D2ED
RGB
129, 210, 237
HSL
195, 75%, 72%
HSB
195, 46%, 93%
CMYK
46, 11, 0, 7
LAB
80, -21, -22
LCH
80, 30, 226
OKLCH
0.82, 0.09, 221
XYZ
47, 57, 89
LUV
80, -37, -31
HWB
195, 51%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.