Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
822300
RGB
130, 35, 0
HSL
16, 100%, 25%
HSB
16, 100%, 51%
CMYK
0, 73, 100, 49
LAB
30, 40, 43
LCH
30, 59, 47
OKLCH
0.41, 0.14, 37
XYZ
10, 6, 1
LUV
30, 74, 24
HWB
16, 0%, 49%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.