Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
8243AA
RGB
130, 67, 170
HSL
277, 43%, 46%
HSB
277, 61%, 67%
CMYK
24, 61, 0, 33
LAB
40, 41, -45
LCH
40, 61, 313
OKLCH
0.51, 0.16, 310
XYZ
18, 12, 39
LUV
40, 21, -69
HWB
277, 26%, 33%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.