Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
82B1DF
RGB
130, 177, 223
HSL
210, 59%, 69%
HSB
210, 42%, 87%
CMYK
42, 21, 0, 13
LAB
70, -7, -29
LCH
70, 29, 256
OKLCH
0.74, 0.08, 248
XYZ
38, 42, 76
LUV
70, -23, -44
HWB
210, 51%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.