Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
82B2DC
RGB
130, 178, 220
HSL
208, 56%, 69%
HSB
208, 41%, 86%
CMYK
41, 19, 0, 14
LAB
70, -8, -27
LCH
70, 28, 253
OKLCH
0.75, 0.08, 246
XYZ
38, 42, 74
LUV
70, -24, -40
HWB
208, 51%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.