Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
82B4DC
RGB
130, 180, 220
HSL
207, 56%, 69%
HSB
207, 41%, 86%
CMYK
41, 18, 0, 14
LAB
71, -9, -26
LCH
71, 27, 250
OKLCH
0.75, 0.08, 243
XYZ
38, 43, 74
LUV
71, -25, -39
HWB
207, 51%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.