Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
82BECD
RGB
130, 190, 205
HSL
192, 43%, 66%
HSB
192, 37%, 80%
CMYK
37, 7, 0, 20
LAB
73, -17, -14
LCH
73, 22, 219
OKLCH
0.77, 0.07, 215
XYZ
39, 46, 65
LUV
73, -29, -19
HWB
192, 51%, 20%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.