Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
831202
RGB
131, 18, 2
HSL
7, 97%, 26%
HSB
7, 98%, 51%
CMYK
0, 86, 98, 49
LAB
28, 46, 41
LCH
28, 61, 41
OKLCH
0.39, 0.15, 31
XYZ
10, 5, 1
LUV
28, 83, 21
HWB
7, 1%, 49%
Pantone
201 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.