Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
833AAF
RGB
131, 58, 175
HSL
277, 50%, 46%
HSB
277, 67%, 69%
CMYK
25, 67, 0, 31
LAB
39, 47, -50
LCH
39, 68, 313
OKLCH
0.50, 0.18, 310
XYZ
19, 11, 42
LUV
39, 22, -75
HWB
277, 23%, 31%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.