Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83ABE9
RGB
131, 171, 233
HSL
216, 70%, 71%
HSB
216, 44%, 91%
CMYK
44, 27, 0, 9
LAB
69, -2, -36
LCH
69, 36, 267
OKLCH
0.74, 0.10, 259
XYZ
39, 40, 83
LUV
69, -21, -56
HWB
216, 51%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.