Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83AFE7
RGB
131, 175, 231
HSL
214, 68%, 71%
HSB
214, 43%, 91%
CMYK
43, 24, 0, 9
LAB
70, -4, -33
LCH
70, 34, 263
OKLCH
0.74, 0.09, 255
XYZ
39, 41, 81
LUV
70, -22, -52
HWB
214, 51%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.