Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83B3EE
RGB
131, 179, 238
HSL
213, 76%, 72%
HSB
213, 45%, 93%
CMYK
45, 25, 0, 7
LAB
71, -5, -35
LCH
71, 35, 262
OKLCH
0.76, 0.10, 254
XYZ
41, 43, 87
LUV
71, -24, -55
HWB
213, 51%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.