Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83B6FA
RGB
131, 182, 250
HSL
214, 92%, 75%
HSB
214, 48%, 98%
CMYK
48, 27, 0, 2
LAB
72, -4, -40
LCH
72, 40, 265
OKLCH
0.77, 0.11, 256
XYZ
43, 45, 97
LUV
72, -25, -63
HWB
214, 51%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.