Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83B7EF
RGB
131, 183, 239
HSL
211, 77%, 73%
HSB
211, 45%, 94%
CMYK
45, 23, 0, 6
LAB
72, -7, -34
LCH
72, 34, 259
OKLCH
0.76, 0.10, 251
XYZ
42, 45, 88
LUV
72, -25, -53
HWB
211, 51%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.