Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83B9C2
RGB
131, 185, 194
HSL
189, 34%, 64%
HSB
189, 32%, 76%
CMYK
32, 5, 0, 24
LAB
72, -17, -11
LCH
72, 20, 212
OKLCH
0.75, 0.06, 209
XYZ
36, 43, 57
LUV
72, -26, -13
HWB
189, 51%, 24%
Pantone
566 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.