Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83BAD3
RGB
131, 186, 211
HSL
199, 48%, 67%
HSB
199, 38%, 83%
CMYK
38, 12, 0, 17
LAB
72, -14, -19
LCH
72, 23, 233
OKLCH
0.76, 0.07, 228
XYZ
39, 45, 68
LUV
72, -27, -27
HWB
199, 51%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.