Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83BDD2
RGB
131, 189, 210
HSL
196, 47%, 67%
HSB
196, 38%, 82%
CMYK
38, 10, 0, 18
LAB
73, -16, -17
LCH
73, 23, 227
OKLCH
0.77, 0.07, 223
XYZ
39, 46, 68
LUV
73, -28, -23
HWB
196, 51%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.