Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83BDF7
RGB
131, 189, 247
HSL
210, 88%, 74%
HSB
210, 47%, 97%
CMYK
47, 23, 0, 3
LAB
74, -8, -35
LCH
74, 36, 257
OKLCH
0.78, 0.10, 249
XYZ
44, 48, 95
LUV
74, -28, -55
HWB
210, 51%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.