Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83BED4
RGB
131, 190, 212
HSL
196, 49%, 67%
HSB
196, 38%, 83%
CMYK
38, 10, 0, 17
LAB
74, -16, -17
LCH
74, 23, 228
OKLCH
0.77, 0.07, 223
XYZ
40, 46, 69
LUV
74, -28, -24
HWB
196, 51%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.