Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83BEDB
RGB
131, 190, 219
HSL
200, 55%, 69%
HSB
200, 40%, 86%
CMYK
40, 13, 0, 14
LAB
74, -14, -21
LCH
74, 25, 236
OKLCH
0.77, 0.07, 230
XYZ
41, 47, 74
LUV
74, -28, -30
HWB
200, 51%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.