Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
83CBDD
RGB
131, 203, 221
HSL
192, 57%, 69%
HSB
192, 41%, 87%
CMYK
41, 8, 0, 13
LAB
77, -20, -16
LCH
77, 26, 220
OKLCH
0.80, 0.08, 215
XYZ
44, 53, 76
LUV
77, -34, -22
HWB
192, 51%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.